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1

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Whan Park, C., MacInnis, Deborah J., Priester, Joseph, Eisingerich, Andreas B., Iacobucci, Dawn

Journal:

Journal of Marketing

Year:

2010

Language:

english

File:

PDF, 268 KB

english, 2010

2

Strategic Brand Concept-Image Management

C. Whan Park, Bernard J. Jaworski and Deborah J. Maclnnis

Journal:

Journal of Marketing

Year:

1986

Language:

english

File:

PDF, 420 KB

english, 1986

3

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Matthew Thomson, Deborah J. MacInnis, C. Whan Park

Journal:

Journal of Consumer Psychology

Year:

2005

Language:

english

File:

PDF, 2.82 MB

english, 2005

4

The Effects of Brand Extensions on Market Share and Advertising Efficiency

Daniel C. Smith and C. Whan Park

Journal:

Journal of Marketing Research

Year:

1992

File:

PDF, 3.33 MB

1992

5

Evaluating the effects of advertising and sales promotion campaigns

C. Whan Park, Martin S. Roth, Philip F. Jacques

Journal:

Industrial Marketing Management

Year:

1988

Language:

english

File:

PDF, 1.12 MB

english, 1988

6

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

C. Whan Park and S. Mark Young

Journal:

Journal of Marketing Research

Year:

1986

Language:

english

File:

PDF, 598 KB

english, 1986

7

Facial Rejuvenation With Fine-Barbed Threads: The Simple Miz Lift

Park, Tae Hwan, Seo, Sang Won, Whang, Kwi Whan

Journal:

Aesthetic Plastic Surgery

Year:

2014

Language:

english

File:

PDF, 368 KB

english, 2014

8

Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Alexander Fedorikhin, C. Whan Park, Matthew Thomson

Journal:

Journal of Consumer Psychology

Year:

2008

Language:

english

File:

PDF, 250 KB

english, 2008

9

International Relations Theory and the New World Order

Review by: Robert B. Woyach, Tong Whan Park, Wil Hout, Arie Kacowicz, William Reno and Iver B. Neumann

Journal:

Mershon International Studies Review

Year:

1996

Language:

english

File:

PDF, 407 KB

english, 1996

10

Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency

Park, C. Whan, Milberg, Sandra, Lawson, Robert

Journal:

Journal of Consumer Research

Year:

1991

Language:

english

File:

PDF, 716 KB

english, 1991

11

Creating Cultural Meaning in Products and Brands: A Psychological Perspective

MacInnis, Deborah J., Torelli, Carlos J., Park, C. Whan

Journal:

Journal of Consumer Psychology

Year:

2019

Language:

english

File:

PDF, 246 KB

english, 2019

12

Optimal PID controller tuning method for single-input/single-output processes

Su Whan Sung, Tai-yong Lee, Sunwon Park

Journal:

Year:

2002

Language:

english

File:

PDF, 178 KB

english, 2002

13

α-Lipoic acid increases insulin sensitivity by activating AMPK in skeletal muscle

Woo Je Lee, Kee-Ho Song, Eun Hee Koh, Jong Chul Won, Hyoun Sik Kim, Hye-Sun Park, Min-Seon Kim, Seung-Whan Kim, Ki-Up Lee, Joong-Yeol Park

Journal:

Biochemical and Biophysical Research Communications

Year:

2005

Language:

english

File:

PDF, 578 KB

english, 2005

14

Attachment–aversion (AA) model of customer–brand relationships

Park, C. Whan, Eisingerich, Andreas B., Park, Jason Whan

Journal:

Journal of Consumer Psychology

Year:

2013

Language:

english

File:

PDF, 567 KB

english, 2013

15

Composite Branding Alliances: An Investigation of Extension and Feedback Effects

C. Whan Park, Sung Youl Jun and Allan D. Shocker

Journal:

Journal of Marketing Research

Year:

1996

Language:

english

File:

PDF, 3.03 MB

english, 1996

16

A Few Questions on Consumer Information Processing: Two Product Cases, Coffee and Toothpaste

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 1.20 MB

english, 1978

17

Strategic Brand Concept-Image Management

Park, C. Whan, Jaworski, Bernard J., MacInnis, Deborah J.

Journal:

Journal of Marketing

Year:

1986

Language:

english

File:

PDF, 1.47 MB

english, 1986

18

Two types of attractive research: Cute research and beautiful research

Journal:

Journal of Consumer Psychology

Year:

2012

Language:

english

File:

PDF, 164 KB

english, 2012

19

Bio-nanocomposites for food packaging applications

Rhim, Jong-Whan, Park, Hwan-Man, Ha, Chang-Sik

Journal:

Progress in Polymer Science

Year:

2013

Language:

english

File:

PDF, 317 KB

english, 2013

20

Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

Luo, Lan, Chen, Xinlei (Jack), Han, Jeanie, Whan Park, C

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 475 KB

english, 2010

21

Consumers' Decision Plans and Subsequent Choice Behavior

C. Whan Park, Robert W. Hughes, Vinod Thukral and Roberto Friedmann

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 464 KB

english, 1981

22

[IEEE 2018 IEEE International Solid - State Circuits Conference - (ISSCC) - San Francisco, CA, USA (2018.2.11-2018.2.15)] 2018 IEEE International Solid - State Circuits Conference - (ISSCC) - A flash memory controller for 15μs ultra-low-latency SSD using high-speed 3D NAND flash with 3μs read time

Cheong, Wooseong, Yoon, Chanho, Woo, Seonghoon, Han, Kyuwook, Kim, Daehyun, Lee, Chulseung, Choi, Youra, Kim, Shine, Kang, Dongku, Yu, Geunyeong, Kim, Jaehong, Park, Jaechun, Song, Ki-Whan, Park, Ki-T

Year:

2018

Language:

english

File:

PDF, 948 KB

english, 2018

23

Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products

Sethi, Rajesh, Smith, Daniel C., Park, C. Whan

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 104 KB

english, 2001

24

Optical head alignment method using serial manipulators for maskless lithography system

Choi, Jong Yoon, Park, Sae Whan, Ihn, Yong Seok, Choi, Hyouk Ryeol, Moon, Hyungpil, Koo, Ja Choon

Journal:

Microsystem Technologies

Year:

2015

Language:

english

File:

PDF, 1.72 MB

english, 2015

25

The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping

C. Whan Park, Easwar S. Iyer and Daniel C. Smith

Journal:

Journal of Consumer Research

Year:

1989

Language:

english

File:

PDF, 396 KB

english, 1989

26

Incommensurate Resources: Not Just More of the Same

Nunes, Joseph C., Park, C. Whan

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 226 KB

english, 2003

27

NOx adsorption–temperature programmed desorption and surface molecular ions distribution by activated carbon with chemical modification

Young-Whan Lee, Jee-Won Park, Se-Jin Jun, Dae-Ki Choi, Jae-Eui Yie

Journal:

Year:

2004

Language:

english

File:

PDF, 543 KB

english, 2004

28

Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies

Sandra J. Milberg, C. Whan Park, Michael S. McCarthy

Journal:

Journal of Consumer Psychology

Year:

1997

Language:

english

File:

PDF, 1.34 MB

english, 1997

29

Political economic approach to the study of NICs’ foreign policy behavior: The case of South Korea

Journal:

Year:

1986

Language:

english

File:

PDF, 1.21 MB

english, 1986

30

The role of brand logos in firm performance

C. Whan Park, Andreas B. Eisingerich, Gratiana Pol, Jason Whan Park

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 299 KB

english, 2013

31

Methodology for improvement of data retention in floating gate flash memory using leakage current estimation

Moon, Pyung, Lim, Jun Yeong, Youn, Tae-Un, Noh, Keum-Whan, Park, Sung-Kye, Yun, Ilgu

Journal:

Microelectronics Reliability

Year:

2013

Language:

english

File:

PDF, 1.06 MB

english, 2013

32

Managing Negative Feedback Effects Associated with Brand Extensions: The Impact of Alternative Branding Strategies

Sandra J. Milberg, C. Whan Park and Michael S. McCarthy

Journal:

Journal of Consumer Psychology

Year:

1997

Language:

english

File:

PDF, 425 KB

english, 1997

33

Ultrasensitive mechanical crack-based sensor inspired by the spider sensory system

Kang, Daeshik, Pikhitsa, Peter V., Choi, Yong Whan, Lee, Chanseok, Shin, Sung Soo, Piao, Linfeng, Park, Byeonghak, Suh, Kahp-Yang, Kim, Tae-il, Choi, Mansoo

Journal:

Year:

2014

Language:

english

File:

PDF, 1.92 MB

english, 2014

34

Strategic benefits of low fit brand extensions: When and why?

Chun, HaeEun Helen, Park, C. Whan, Eisingerich, Andreas B., MacInnis, Deborah J.

Journal:

Journal of Consumer Psychology

Year:

2014

Language:

english

File:

PDF, 872 KB

english, 2014

35

Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

Park, C. Whan, Jun, Sung Youl, MacInnis, Deborah J.

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 110 KB

english, 2000

36

Decision Plans and Consumer Choice Dynamics

C. Whan Park and Richard J. Lutz

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 339 KB

english, 1982

37

Consumer Knowledge Assessment

C. Whan Park, David L. Mothersbaugh and Lawrence Feick

Journal:

Journal of Consumer Research

Year:

1994

Language:

english

File:

PDF, 439 KB

english, 1994

38

Judgemental Rules and Stages of the Familiarity Curve: Promotional Implications

C. Whan Park and V. Parker Lessig

Journal:

Journal of Advertising

Year:

1977

Language:

english

File:

PDF, 1.34 MB

english, 1977

39

Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence

Stewart Shapiro, Deborah J. MacInnis and C. Whan Park

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 2.31 MB

english, 2002

40

Influence of heat-treated Al–Si coating on the weldability and microstructural inhomogeneity for hot stamped steel resistance nut projection welds

Chun, Eun-Joon, Lim, Sung-Sang, Kim, Young-Tae, Nam, Ki-Sung, Kim, Young-Min, Park, Young-Whan, Murugan, Siva Prasad, Park, Yeong-Do

Journal:

Metals and Materials International

Year:

2018

Language:

english

File:

PDF, 6.21 MB

english, 2018

41

The Effects of Brand Extensions on Market Share and Advertising Efficiency

Smith, Daniel C., Park, C. Whan

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 2.15 MB

english, 1992

42

Porosity tailoring of the Zn-MOF-5 derived carbon materials and its effects on the performance as a cathode for lithium-air batteries

Shin, Seoyoon, Yoon, Hyunjee, Yoon, Yeowon, Park, Sooyeol, Shin, Moo Whan

Journal:

Microporous and Mesoporous Materials

Year:

2021

File:

PDF, 6.52 MB

2021

43

Computerized recognition of Alzheimer disease-EEG using genetic algorithms and neural network

Hyun Taek Kim, Bo Yeon Kim, Eun Hye Park, Jong Woo Kim, Eui Whan Hwang, Seung Kee Han, Sunyoung Cho

Journal:

Future Generation Computer Systems

Year:

2005

Language:

english

File:

PDF, 187 KB

english, 2005

44

End mill design and machining via cutting simulation

Jae Hyun Kim, Jung Whan Park, Tae Jo Ko

Journal:

Computer-Aided Design

Year:

2008

Language:

english

File:

PDF, 2.03 MB

english, 2008

45

Validation of SYNTAX (Synergy between PCI with Taxus and Cardiac Surgery) Score for Prediction of Outcomes After Unprotected Left Main Coronary Revascularization

Young-Hak Kim, Duk-Woo Park, Won-Jang Kim, Jong-Young Lee, Sung-Cheol Yun, Soo-Jin Kang, Seung-Whan Lee, Cheol Whan Lee, Seong-Wook Park, Seung-Jung Park

Journal:

Journal of the American College of Cardiology: Cardiovascular Interventions

Year:

2010

Language:

english

File:

PDF, 1.02 MB

english, 2010

46

Effects of magnesium chloride and organic additives on the synthesis of aragonite precipitated calcium carbonate

Woon Kyoung Park, Sang-Jin Ko, Seung Woo Lee, Kye-Hong Cho, Ji-Whan Ahn, Choon Han

Journal:

Journal of Crystal Growth

Year:

2008

Language:

english

File:

PDF, 1.17 MB

english, 2008

47

Familiarity and Its Impact on Consumer Decision Biases and Heuristics

C. Whan Park and V. Parker Lessig

Journal:

Journal of Consumer Research

Year:

1981

Language:

english

File:

PDF, 314 KB

english, 1981

48

Thiamine deficiency as a rare cause of reversible severe pulmonary hypertension

Jae Hyeong Park, Jae-Hwan Lee, Jin-Ok Jeong, In-Whan Seong, Si-Wan Choi

Journal:

International Journal of Cardiology

Year:

2007

Language:

english

File:

PDF, 302 KB

english, 2007

49

What is JCP's Next Move?

Journal:

Journal of Consumer Psychology

Year:

2012

Language:

english

File:

PDF, 125 KB

english, 2012

50

Corrigendum to “Two types of attractive research: Cute research and beautiful research” [Journal of Consumer Psychology 22 (2012) 299–302]

Journal:

Journal of Consumer Psychology

Year:

2012

Language:

english

File:

PDF, 112 KB

english, 2012